BGR Public Relations Partners with Opinion Leaders
to Boost Digital Advocacy Expertise

WASHINGTON, D.C., Dec. 9, 2015 – BGR Public Relations, a sister firm of BGR Government Affairs, and Opinion Leaders, a respected early pioneer in digital marketing and advocacy, today announced a working partnership to expand both companies’ communications services.


BGR PR will work with Opinion Leaders when its clients seek high-impact digital advertising and online grassroots advocacy, two of Opinion Leaders’ specialties. In turn, Opinion Leaders will refer clients to BGR PR when they need the media outreach, messaging and communications advice that are at the center of BGR PR’s offering.


“Both companies have tremendous strengths,” said Jeff Birnbaum, president of BGR Public Relations. “By working together, we can provide our clients with best-in-class communications services.”


“When our firms combine forces, we can give clients more tools to approach solving complex challenges,” said Craig Karnis, president of Opinion Leaders. “We believe there is a significant need in the market that we can fill together.”


Opinion Leaders, which is based in Fairfax, Va., is known for its ability to drive targeted digital advertising and build grassroots support for issue campaigns. Since its inception in 2006, Opinion Leaders has driven more than 100 million targeted visits to websites and helped recruit more than 8 million targeted grassroots advocates to support client campaigns.


Opinion Leaders is known for its proprietary recruitment platform, which efficiently finds influencers who can shape the policy debate. Its system harnesses the power of “big data” and historical campaign analytics to build demographic and psychographic profiles of key supporters for an issue and then guides them to take action. It is led by Craig Karnis, an online media entrepreneur with roots in big Madison Avenue advertising firms Y&R, WPP and Saatchi, and Nate Bailey, who previously managed grassroots campaigns at Edelman and the U.S. Chamber of Commerce.


BGR PR provides sophisticated messaging and media advice, including digital media. Led by award-winning TV and print journalist Jeff Birnbaum, BGR PR prides itself on its writing skills. It also offers a broad range of today’s communications services from top flight talent in-house and through expert partners particularly in social-media monitoring and analytics and paid advertising.


BGR PR’s growing offerings include communications strategy, message development, media training, media outreach, op-ed preparation, media monitoring and analytics, website design, social media campaigns, coalition management and crisis communications. BGR Public Relations is part of BGR Group, a top-ranked bipartisan government relations and strategic communications firm. Founded by former Mississippi governor and Republican National Committee Chairman Haley Barbour, the firm represents a diverse, blue-chip clientele that includes Fortune 500 companies, international governments, trade associations, non-profits, academic institutions, hospitals, coalitions and state and local governments.