Opinion Leaders are the everyday individuals in our society whose minority population size (only 1 in 10) still influence us on politics, business, social, environmental and healthcare/pharmaceutical issues.
Why we like Opinion Leaders?
As a target audience, these Opinion Leaders are more likely than the majority of the population to spread their experiences, believes, or product endorsements. These Influentials are sometimes called “multipliers” because they can spread messages virally so fast.
Our proven advertising system targets the opinion leaders who can take your message and connect it with their spheres of influence.
Think of it as the spark that ignites true word of mouth reach.
Filtering out the 90% of the population who don't influence change.